Privacy Policy
Last updated: March 2026
Aura, operated by Inspiration AI LLC ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at aura.com and use our services. Please read this policy carefully. By using our services, you consent to the practices described herein.
Information We Collect
Personal Information
When you create an account, place an order, or contact us, we may collect your name, email address, phone number, shipping and billing address, payment information, and dietary preferences.
Usage Data
We automatically collect information about how you interact with our website, including your IP address, browser type, device information, pages visited, time spent on pages, and referring URLs.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze usage patterns, and deliver personalized content. For more details, please see our Cookie Policy.
How We Use Your Information
- Order Processing: Fulfilling orders, processing payments, and managing subscriptions.
- Communication: Sending order confirmations, shipping updates, subscription reminders, and responding to inquiries.
- Personalization: Tailoring product recommendations based on your dietary preferences and purchase history.
- Improvement: Analyzing usage data to improve our website, products, and services.
- Legal Compliance: Meeting our legal obligations and enforcing our terms.
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
- Service Providers: With trusted third-party providers who assist us in operating our platform, processing payments (Stripe), delivering orders, and analyzing usage data.
- Legal Requirements: When required by law, regulation, legal process, or governmental request.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Data Security
We implement industry-standard security measures to protect your personal information, including encryption in transit (TLS/SSL), secure payment processing through Stripe, and access controls on our systems. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete information.
- Deletion: Request that we delete your personal information, subject to legal retention requirements.
- Opt-Out: Unsubscribe from marketing communications at any time using the link in our emails or by contacting us.
To exercise any of these rights, please contact us at hello@aura.com.
Children's Privacy
Our services are not directed at individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes acceptance of the updated policy.
Contact Us
If you have questions or concerns about this Privacy Policy, please contact us: